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With a star studded line up of designers, models and guests, The Mint Partners was excited to work on the publicity for the David Jones’ Autumn Winter 13 Fashion launch last week.

Level seven of the iconic Elizabeth St store was transformed into runway glamour for the evening with collections from Carla Zampatti, Colette Dinnigan, Scanlan & Theodore, Ellery and Dion Lee, to name a few.  Miranda Kerr fronted a stellar line up of talent including David Jones ambassador, Samantha Harris, guest model Jessica Gomes and Bami Northwood-Blyth.  Menswear ambassador, Jason Dundas led the gents alongside twins, Zac and Jordan Stenmark, who are making waves internationally. Securing front page coverage on The Daily Telegraph and mX along with puffs and double page spreads in The Sydney Morning Herald, the AFR and The Australian – as well as broadcast coverage on Channel Nine’s The Today Show, Channel 7 news, Channel Ten news and Vogue Australia online.

Stand out trends from the show included luxe leather, playful prints and structured pieces to evoke ‘elegance with attitude’.