Mary Mary & Peppina
Position Peppina and Mary Mary as firm favourites in the hearts and minds of locals and industry with their own strong identity away from the hotel.
Tourism Tasmania
The Off Season – How do you make a destination stand out from a cluttered marketplace once borders open for travel?
Central Place Sydney
Imagining the workplace of tomorrow – Dexus and Frasers’ Property are creating a city changing tech hub in Sydney, but when the new work trend is to ‘work from anywhere’, how do you become the office space of choice?
Ritz Carlton Perth
Brand reintroduction – Launch The Ritz-Carlton’s 100th global property in Perth, reintroducing an evolved brand after a 20- year hiatus in Australia.
Valentino
Store Launch – Valentino chartered their global vision and territorial scope with the opening of their first flagship store within South East Asia on Castlereagh Stret Sydney.
The Peninsula Hotels x Virgin Australia
Partnered Virgin Australia and The Peninsula Hotels to celebrate the inaugural MEL-HKG flight, alongside Virgin’s new business class product.
Berlei Do It For Yourself
In an award winning social campaign, MINT drove unprecedented views of social video content of brand ambassador – Serena Williams.
Klarna
MINT was engaged by Klarna to launch the Swedish payments provider in Australia in February 2020. Given the cluttered BNPL market, we used engaging and mindful social media content to differentiate Klarna’s brand personality and position them as the preferred shopping service.
W Melbourne
The Mint Partners was engaged to open Melbourne’s first-ever luxury lifestyle hotel in February 2021 under the W Hotels banner. MINT set the brand strategy, Rebel Between The Streets, along with the architect’s design narrative, Reveal to Revel.
Tourism Tasmania
Tourism Tasmania engaged The Mint Partners to help launch their Winter Campaign the Off Season to market,
to help combat their challenge of driving visitation from key markets to Tasmania in winter.